STRATEGIC CONSULTING
Important work gets complicated. I help make the path forward clear.
I work alongside leaders on strategic initiatives, organizational challenges, and cross-functional work that needs clarity, structure, and momentum.
WHEN CONSULTING HELPS
You know the work matters.
You just need help getting it moving.
Sometimes important work stalls because the answer isn’t obvious.
More often, it’s because the work crosses functions, involves competing priorities, or does not have the clarity, structure or ownership it needs to move forward.
01
THE PRIORITY IS CLEAR. THE PATH ISN’T.
You know where the organization needs to go, but turning the strategy into clear priorities, ownership and action is proving harder than expected.
02
TOO MANY PIECES NEED TO CONNECT
The work spans teams, functions or stakeholders, and no one person has the visibility or capacity to bring it all together.
03
YOU NEED CAPABILITY, NOT ANOTHER
FULL-TIME ROLE.
You need an experienced partner who can help step in, understand the work quickly, and help move it forward without adding a permanent position.
04
SOMETHING IMPORTANT HAS STALLED.
A project, initiative, or organizational challenge needs an outside perspective, clearer ownership, and renewed momentum.
I don’t arrive with a prepackaged answer. I help uncover what matters, connect what already exists, and help build the structure to move it forward.
HOW I WORK
I don’t hand you a recommendation and disappear.
I get close to the work to understand what’s really happening. I listen. I ask questions. I review what has already been tried. I look for patterns, gaps and underlying issues that may be keeping the work stuck.
Often, the people inside an organization already hold many of the pieces. They just have not had the time, perspective or right conversation to put them together. I help connect those pieces and make the whole picture clearer.
From there, we determine what matters most, what may need to stop or wait, who needs to be involved and who owns what happens next. Depending on what the work requires, I may help facilitate important conversations, build structure around an initiative, strengthen communication, or work alongside the team through implementation.
The goal is not for me to take the work away from your team. It is to help your team see it more clearly, take ownership of it and become more capable of moving it forward.
“The goal is not more advice.
It’s meaningful progress.”
EXPERIENCE BEHIND NORMAN CONRAD
Different challenges.
The same kind of work.
Here are a few examples of what that has looked like.
ANDERSON TRUCKING SERVICE
Turning enterprise strategy into aligned action.
Partnered with the President, COO and senior leaders across enterprise strategy, organizational priorities and complex cross-functional initiatives. Helped shape Vision 2035, design executive leadership sessions, connect priorities across functions, and create the structure, ownership and communication needed to move important work forward.
VISION 2035
Helping translate long-range enterprise direction into priorities, ownership, alignment and action.
STRATEGY → ACTION
SAINT JOHN’S PREPARATORY SCHOOL
Moving a twenty-year priority forward in 18 months.
Helped advance a $5.4M residence hall project that had remained unresolved for nearly two decades. Working alongside school leadership and key stakeholders, helped build the strategy, alignment, and philanthropic support necessary to move the project from long-standing priority to reality.
20 YEARS → 18 MONTHS
Stalled → Moving
Helping turn a long-standing institutional priority into an actionable strategy with the alignment and support to move forward.
AVERA MCKENNAN FOUNDATION
Building hope around transformational healthcare investments.
Helped lead development strategy supporting Avera’s $90M Cancer Institute building project and related survivor programming, bringing together leaders, physicians, donors, volunteers and community stakeholders around a compelling case for support and long-term impact.
BUILDING PROJECT
$90M
Vision → Completion
Building stakeholder and philanthropic support around a transformational healthcare initiative.
DESMET DEVELOPMENT CORPORATION
Turning a community vision into a shared investment.
Helped bring the city, school district, development corporation and community together around a $4.5M community center and sports complex. Coordinated strategy, stakeholder engagement, and funding efforts that turned a shared vision into a community asset and contributed to the collaborative work recognized with a Bush Prize.
MULTIPLE ENTITIES → ONE PROJECT
Collaboration → Community → Impact
Bringing multiple entities together around a shared goal and lasting impact.
Different industries. Different challenges. The same work:
helping people get clear, get connected, and move what matters.
HAVE SOMETHING IMPORTANT TO MOVE FORWARD?